E-Marketing Course unit title E-Marketing Course unit code SIS303 Type of course unit (compulsory, optional) optional Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The Sixth Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Sri Gunawan, DBA Sony Kusumasondjaja, SE.,M.Com.,Ph.D Learning outcomes of the course unit After completing E-Marketing courses, students are expected to be able to draw up a marketing plan for E-Marketing activities. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/) Prerequisites and co-requisites (if applicable) Marketing Management Course content 1. Introduction to E-Marketing 2. Internet Users and Their Characteristics 3. Marketing Knowledge on the Internet 4. Consumer Behavior, Marketing Research, and Advertising 5. Creating Value for Customers 6. Chanel's function in E-Marketing 7. Customer Relationship Management (CRM) 8. E-Marketing Planning 9. Product Technology 10. E-Marketing Strategy 11. Web 2.0 and Social Networking 12. Ethics in E-Marketing Recommended or required reading and other learning resources/tools Strauss, Judy and Raymond Frost, E-Marketing. 2010. 5th Edition (SF) Turban, Efraim, Jae K. Lee, David King, Ting Peng Liang, Deborah Turban, Electronic Commerce 2010, 6th Edition (TL) Planned learning activities and teaching methods Lectures, Discussions, and Quizzes Language of instruction Indonesian Assessment methods and criteria Mid-term exam 40% & Final exam 60%