Consumer Behavior Course unit title Consumer Behavior Course unit code PSI305 Type of course unit (compulsory, optional) compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The Sixth Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Sri Gunawan, DBA Dien Mardhiyah, Dr.,SE.,M.Si Learning outcomes of the course unit In order to support students’ career as a manager in the future and by completing this course, the students are expected to able to explain the concepts in consumer behavior comprehensively, analyze various factors that affect buyers’ behavior, and devise marketing strategies based on an understanding of consumer or buyer behavior. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/) Prerequisites and co-requisites (if applicable) Marketing Management Course content 1. Introduction: Consumer role 2. Perception, Learning and Memory 3. Motivation and Values 4. The Self, income and social class 5. Personality and lifestyle 6. Consumer attitude 7. Changes in attitude and interactive communication 8. Individual decision-making 9. Buying and disposing 10. Group influence and opinion leaderships 11 Organizational and household decision making12. Consumers and culture Recommended or required reading and other learning resources/tools Solomon, Michael R. 2009. Consumer Behavior: Buying, Having, and Being, 8th ed. Prentice Hall Planned learning activities and teaching methods Lectures, Discussions, and Quizzes Language of instruction Indonesian Assessment methods and criteria Mid-term & Final exams (50%), Paper Assignments (15%), Quizzes (10%), Assignments Individuals (25%)