Business Marketing Management Course unit titles Business Marketing Management Course unit code MNP306 Type of course unit (compulsory, optional) compulsory Level of course units (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The 5th Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Sony Kusumasondjaja, SE.,M.Com.,Ph.D Masmira Kurniawati, Dr.,SE.,M.Si Learning outcomes of the course unit After completing this course, the students are expected to be able toexplain the basic concepts of marketing, environmental analysis, customers, and competitors as well as marketing tools used in marketing activities in creating long-term relationships with customers In order to Evaluate the effective marketing strategies and Analyze as well as make decisions on issues in the marketing field. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using Great UNAIR platform) Prerequisites and co-requisites (if applicable) - Course content Marketing Management Learning discusses about the followings: 1.Introduction to Marketing Concept 2.Value Creation 3.Environmental Analysis 4.Competitor Analysis 5.Consumer Analysis 6.Segmentation, Targeting, Positioning 7.Product & Brand 8.Pricing 9.Distribution & Logistics 10.Integrated Marketing Communication 11.Mass & Personal Communication 12.Implementation & Control Recommended or required reading and other learning resources/tools Kotler, Philip & Kevin Lane Keller, 2016, Marketing Management, New Jersey: Pearson Planned learning activities and teaching methods Classical Lectures, Interactive Discussions, and Case Analysis Language of instructions Indonesian Assessment methods and criteria Midterm & Final Exams (80%) and Assignments (20%)