THE ROLE OF AFFECTIVE AND COGNITIVE ORGANIZATIONAL SYSTEMS IN FORMING RESPONSIBILITY THAT INFLUENCES ON THE PERFORMANCE OF pharmacies in SURABAYA.

Amount: THE ROLE OF AFFECTIVE AND COGNITIVE ORGANIZATIONAL SYSTEMS IN FORMING RESPONSIBILITY THAT INFLUENCES ON THE PERFORMANCE OF pharmacies in SURABAYA.

Authors: VINDI VICIANA

Item Type: Thesis

Memberships: Master of Management Study Program, Faculty of Economics and Business Universitas Airlangga Surabaya, Indonesia

Publisher: Airlangga University

Abstract

In an era of increasing competition and increasing customer needs, responsiveness to competitors and customers is a success factor for pharmacies. There are 2 categories of activities that affect responsiveness to competitors and customers, namely affective organizational systems that focus on organizational culture and understanding of competitors and customers and cognitive organizational systems that focus on information processing. This study aims to determine the role of affective and cognitive organizational systems in shaping responsiveness and how responsiveness affects the marketing and financial performance of pharmacies. The research was conducted at individual pharmacies in the East Surabaya area. The results showed that responsiveness to competitors and customers is more strongly influenced by orientation to competitors related to affective organizational systems than by cognitive organizational systems. And responsiveness to competitors has an influence on pharmacy marketing performance. With these results, pharmacies need to pay attention to responsiveness to competitors to improve their marketing performance

Keywords: affective organizational system, cognitive organizational system, responsiveness, financial performance, marketing performance, pharmacy

sources: http://repository.unair.ac.id/37095/