PMDC (PERBANAS Marketing Debate Competition) 2018

 

PERBANAS Marketing Debate Competition (PMDC) is an annual event organized by the PERBANAS Kuningan South Jakarta Management Student Association. This event was held to bring together economics and business students as well as a place to convey ideas and solutions offered related to the world of marketing.

This year's PMDC has a big theme, namely “Integrated Digital Economy”. This theme was appointed in accordance with the momentum of the Industrial Revolution 4.0 which was proclaimed to be a new means in industry where the majority of activities in industry can be digitized by increasing business efficiency and effectiveness.

This agenda has four stages, starting with the preliminary round which was attended by 32 teams from various universities in Indonesia and consists of 3 stages namely Prelims 1,2 and 3. by the 10 best teams and the grand final round which was participated by the 5 best teams to compete for the 3 and 1,2 place winners.

The teams that made it into the final round were Telkom University (Team 1), Padjadjaran University, Airlangga University, Telkom University (Team 3) and STIE YKPN (Team 1). Of the 5 teams in the final round, 3 teams were selected to proceed to the grand final round, namely Telkom University (Team 1), Padjadjaran University and Airlangga University. The final result of the competition was that Airlangga University was ranked 3rd which automatically became the 3rd winner of PMDC 2018, with a team on behalf of Yuliandi Fikri of Development Economics Study Program class of 2015, Hasbi Ashshidiqi of Taxation Study Program class of 3 and Zuama Putri Nilakandi of Management Study Program class of 2015.

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