Strategic Business Analysis Course unit title Strategic Business Analysis Course unit code MNU634 Type of course unit (compulsory, optional) Compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) Second Cycle Master Year of study when the course unit is delivered (if applicable) 2021–2022 Semester/trimester when the course unit is delivered 3rd semester Number of ECTS credits allocated 4,8 ECTS Name of lecturer(s) Alfiyatul Qomariya, Ph.D Prof. Dr. Bambang Tjahjadi, MBA., Ak. CPM., CMA., CA. (BTJ) Dr. Andry Irwanto, MBA., Ak., CMA. (AND) Alfiyatul Qomariyah, S.Ak.,MBA.,Ph.D. Learning outcomes of the course unit Students are able to understand in depth the meaning of strategic Students are able to understand and implement logic in strategic analysis and general analysis techniques Students are able to understand, identify, and evaluate internal and external factors in the organization in SWOT analysis Students are able to understand and identify strategic types including Generic Competitive Strategies, Cost Leadership, Product Differentiation Students are able to understand in depth the Framework for Competitor Analysis and Market Signals Students are able to understand and analyze marketing, operational, and finance & cost strategies Students are able to analyze and implement strategic business in various industries in Indonesia Mode of delivery (face-to-face, distance learning) Face-To-Face and Distance Learning (using AULA UNAIR) Prerequisites and co-requisites (if applicable) - Course content What Is Strategy. Harvard Business Review Introduction: What Is Strategy? The Structural Analysis of Industries Firm Performance and Competitive Advantage Evaluating Environmental Threats Evaluating Environmental Opportunities Evaluating Firm Strengths and Weaknesses : The RBV Generic Competitive Strategies, Cost Leadership, Product Differentiation Framework for Competitor Analysis Market Signals Legacy & New Wave Marketing Strategic Operational (Value Chain) Decision Making Strategic Financial & Cost Decision Making Analysis of the Dynamics of Sugar Industry in Indonesia Dynamics of Competition and Sugar Trading System in Indonesia Global Fishing Industry Dynamics Analysis Dynamics of Competition and Global Fishing Business Furniture Industry Dynamics Analysis Dynamics of Competition and Furniture Business Recommended or required reading and other learning resources/tools Porter, M. 1996. What Is Strategy. Harvard Business Review, Nov-Dec. (HBR) Hall, New Jersey. (code : GF) Porter, M. 1980. Competitive Strategy:Techniques for Analyzing Industries and Competitors. New York NY: The Free Press (CS) Barney, JB. 2011. Gaining and Sustaining Competitive Advantage. 4th Edition. Upper Saddle River, NJ: Pearson Education Inc. (GSCA) Artikel pilihan lainnya. Articles from relevant journals Planned learning activities and teaching methods Lectures Discussion Individual assignments Language of instruction Bahasa Indonesia Assessment methods and criteria Midterms 40%, Finals 60%