Course unit title

Strategic Business Analysis

Course unit code

MNU634

Type of course unit (compulsory, optional)

Compulsory

Level of course unit (according to

EQF: first cycle Bachelor, second cycle Master)

Second Cycle Master

Year of study when the course unit is delivered (if applicable)

2021–2022

Semester/trimester when the course unit is delivered

3rd semester

Number of ECTS credits allocated

4,8 ECTS

Name of lecturer(s)
  1. Alfiyatul Qomariya, Ph.D
  2. Prof. Dr. Bambang Tjahjadi, MBA., Ak. CPM., CMA., CA. (BTJ)
  3. Dr. Andry Irwanto, MBA., Ak., CMA. (AND)
  4. Alfiyatul Qomariyah, S.Ak.,MBA.,Ph.D.

Learning outcomes of the course unit
  1. Students are able to understand in depth the meaning of strategic
  2. Students are able to understand and implement logic in strategic analysis and general analysis techniques
  3. Students are able to understand, identify, and evaluate internal and external factors in the organization in SWOT analysis
  4. Students are able to understand and identify strategic types including Generic Competitive Strategies, Cost Leadership, Product Differentiation
  5. Students are able to understand in depth the Framework for Competitor Analysis and Market Signals
  6. Students are able to understand and analyze marketing, operational, and finance & cost strategies
  7. Students are able to analyze and implement strategic business in various industries in Indonesia

Mode of delivery (face-to-face, distance learning)

Face-To-Face and Distance Learning (using AULA UNAIR)

Prerequisites and co-requisites (if applicable)

-

Course content
  1. What Is Strategy. Harvard Business Review
  2. Introduction: What Is Strategy?
  3. The Structural Analysis of Industries
  4. Firm Performance and Competitive Advantage
  5. Evaluating Environmental Threats
  6. Evaluating Environmental Opportunities
  7. Evaluating Firm Strengths and Weaknesses : The RBV
  8. Generic Competitive Strategies, 
  9. Cost Leadership, 
  10. Product Differentiation
  11. Framework for Competitor Analysis 
  12. Market Signals
  13. Legacy & New Wave Marketing
  14. Strategic Operational (Value Chain) Decision Making
  15. Strategic Financial & Cost Decision Making
  16. Analysis of the Dynamics of Sugar Industry in Indonesia
  17. Dynamics of Competition and Sugar Trading System in Indonesia
  18. Global Fishing Industry Dynamics Analysis
  19. Dynamics of Competition and Global Fishing Business
  20. Furniture Industry Dynamics Analysis
  21. Dynamics of Competition and Furniture Business

Recommended or required

reading and other learning resources/tools
  1. Porter, M. 1996. What Is Strategy. Harvard Business Review, Nov-Dec. (HBR)
  2. Hall, New Jersey. (code : GF)
  3. Porter, M. 1980. Competitive Strategy:Techniques for Analyzing Industries and Competitors. New York NY: The Free Press (CS)
  4. Barney, JB. 2011. Gaining and Sustaining Competitive Advantage. 4th Edition. Upper Saddle River, NJ: Pearson Education Inc. (GSCA)
  5. Artikel pilihan lainnya.
  6. Articles from relevant journals

Planned learning activities and teaching methods
  1. Lectures
  2. Discussion
  3. Individual assignments

Language of instruction

Bahasa Indonesia

Assessment methods and criteria

Midterms 40%, Finals 60%