Analysis Unit Role of Micro and Medium Enterprises (SMEs) as Support in the Village of Village Tourism, Tamansari, Banyuwangi

Title: Analysis Unit Role of Micro and Medium Enterprises (SMEs) as Support in the Village of Village Tourism, Tamansari, Banyuwangi

Authors: Izzato Millati, Anak Agung Gde Satia Utama, Riski Isminar Ardianti

Affiliations: Accounting Department, Economic and Business Faculty, Airlangga University, Indonesia

Publisher: American Scientific Publishers

Abstract

The purpose of this research is to exploration potential of small and medium Mikro and Mediun Enterprieses (SMEs) in the village of Tamansari. Tamansari village is one of tourist village in Banyuwangi and the region where mountain tourism ljen be. A specific goal of this research is to understand the extent of the role of Mikro and Mediun Enterprieses (SMEs) in supporting tamansari village as a tourist village. This research using qualitative methods with the collection of data through Focus Group Discussion (FGD), who then analyzed using SWOT analysis, in order to know Strength, Weakness, Opportunities, and the Threat. The result of this research is to know the chances and any constraints, so it can be given strategic solutions for Mikro and Mediun Enterprieses (SMEs) in the village of Tamansari.

Keywords: SMEs, Strategic, Tourist Village

Sources: https://www.ingentaconnect.com/content/asp/asl/2017/00000023/00000009/art00014