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Course unit title |
Purchase Behavior |
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Course unit code |
PSI610 |
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Type of course unit (compulsory, optional) |
Compulsory |
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Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) |
The Second cycle of Master Degree Program |
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Year of study when the course unit is delivered (if applicable) |
2020-2021 |
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Semester/trimester when the course unit is delivered |
The Second Semester of Master Study |
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Number of ECTS credits allocated |
3 Credits (4.8 ECTS) |
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Name of lecturer(s) |
Sri Gunawan, DBA. Dr. Dien Mardiyah, SE.,M.Si |
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Learning outcomes of the course unit |
After completing the Purchasing Behavior course, students are expected to be able to: 1. Understand the definition and scope of consumer behavior 2. Understand the internal and external aspects that affect the decision-making process 3. Grasp purchase decision process 4. Implement theory in practical cases 5. Express in writing the relationship between phenomena and concepts in the discipline of consumer behavior |
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Mode of delivery (face-to-face, distance learning) |
face-to-face |
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Prerequisites and co-requisites (if applicable) |
– |
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Course content |
This course is designed to provide an understanding of consumer behavior as one of the aspects of marketing management. A good understanding will make students become better consumers, marketers and society. The materials presented are the definition and scope of consumer behavior, internal aspects, external aspects, purchasing decision-making processes, the differences between individual consumer behavior, and organizational/business consumer behavior. |
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Recommended or required Reading and other learning resources/tools |
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Planned learning activities and teaching methods |
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Language of instruction |
Indonesian |
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Assessment methods and criteria |
Midterm exam (25%), final exam (25%), weekly assignments (25%), individual discussion/participation (25%) |
Juli 30, 2022