The Entrepreneur Business Society (WEBS) Workshop Universitas Airlangga was inspired to present the WEBS Entrepreneur Festival Day (WEFD) event in the form of a creative local market which we named “WEBSVAGANZA” with the theme “Creative Industry: Cipta, Rasa, dan Karsa”. Where the main focus that we will raise is related to the creative industry, and have a vision to combine educational aspects for the MSMEs who will be guided and given knowledge about branding strategies and how to develop an effective business in this digital era. In addition, the participants will also be equipped with soft skills that are very important in the business world, namely public speaking.