In today's challenging world, businesses require not only innovation but also a deep understanding of management fundamentals. The four main processes of planning, organizing, directing, and controlling are the keys to unlocking the potential for global business growth. However, for many students and amateur business owners, mastering these four processes often feels difficult and intimidating.
Therefore, the Universitas Airlangga held "Business Catalyst 2024" to address this need by presenting speakers and mentors from leading publicly listed companies (Tbk), namely Gojek and Darma Bersaudara. The two mentors from these companies will share their experiences and proven strategies for managing large businesses amidst the challenges of the global market. Through these seminars and mentoring, Business Catalyst 2024 is designed to be more than just an academic event. "Expand Your Business to the Entire World" is the grand vision carried by Business Catalyst 2024. This program is a practical learning experience that combines theory with direct application, real-life case studies, and interactive discussions. Business Catalyst 2024 is open to Airlangga University students and external participants who want to build business skills by leveraging exclusive access to knowledge and hands-on practice from industry experts.
Business Catalyst 2024 is also committed to supporting the achievement of the Sustainable Development Goals (SDGs) by focusing on aspects such as decent work and economic growth (SDG 8), innovation and industrial infrastructure (SDG 9), and partnerships to achieve the goals (SDG 17). Through continuous learning and collaboration with leading companies, the program aims to foster sustainable innovation and create new job opportunities on a global scale. By strengthening the management foundation and broadening participants' horizons, Business Catalyst 2024 helps

Students and young entrepreneurs contribute directly to inclusive and sustainable economic growth.