Branding Class 2023 is an annual workshop held by the UNAIR Undergraduate Management Student Association (HIMA S1 UNAIR) on branding. This year's theme is "Unleash Your True Potential and How to Implement Management Strategy in Social Media." It discusses how personal branding can influence our process of earning personal income as active social media users. This workshop will discuss how to build a digital personal brand, influence fellow social media users, and generate sustainable capital.