Branding Class 2023 is an annual activity organized by HIMA S1 Management of Airlangga University in the form of a workshop with a discussion on branding. With the theme raised this year "Unleash your true potential and how to implement management strategy in social media". Discussing about how personal branding can affect our process to get personal earnings as active users of social media. With this workshop we can discuss how to build digital personal branding, influence fellow social media users, and get sustainable capital.