In this era of globalization, students are required to adapt more quickly to their environment, develop soft skills, and acquire management skills, both time management and other aspects. One skill that must be developed is branding. Product branding is crucial because it can create a distinctive brand identity for a business or product. The benefits of product branding include increasing brand awareness and creating a unique appeal to consumers. Branding also encompasses personal branding, which is highly influential for students and entrepreneurs, as it can enhance personal credibility and build trust with others.
In an effort to provide knowledge about the right branding methods, we, the Student Association of the Undergraduate Management Study Program, Faculty of Economics and Business, Universitas Airlangga held a webinar called "Branding Class 2021", which is an activity aimed at students of the Faculty of Economics and Business Universitas Airlangga and is an annual activity organized by the Student Association of Undergraduate Management, UNAIR
This year's Branding Class 2021 will be themed "How to Build Personal and Product Branding in the New Normal Era" and will be held on June 12, 2021, with some really cool and awesome speakers. Don't forget to register, aspiring young entrepreneurs!
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- HIMA S1 Management UNAIR 2021