Personal Branding Mastery is a work program from the Department of Human Resources Development (PSDM) of HIMA EP Universitas Airlangga . This work program aims to develop an understanding of how to brand oneself
focused on CVs, portfolios, and LinkedIn. A person's ability to brand themselves with various appropriate media is important to achieve predetermined goals. Someone who quickly gets something (a job) should have mastered personal branding. Someone who already understands personal branding will be able to understand, write, and brand themselves with the planned goals to be achieved. Therefore, this "Personal Branding Mastery" activity will be very useful as a provision for
Development Universitas Airlangga to be able to have high competitiveness and be able to brand themselves.