In this rapidly changing digital era, the desire to start a business and become an entrepreneur is increasing among individuals, especially the younger generation. However, they are often hampered by a lack of understanding of the strategic steps involved in building a sustainable business, as well as a lack of knowledge about the risks involved. As a result, many start-ups fail to survive and are forced to close.
This problem stems from several crucial factors, one of which is a lack of comprehensive insight into the intricacies of the entrepreneurial world. This often leads individuals to impulsively choose a business type without thorough planning and in-depth market analysis. One of the main causes of business failure is a lack of in-depth understanding of market research. Without accurate market research, entrepreneurs cannot accurately identify the needs and preferences of their target audience. As a result, the products or services offered may be irrelevant to market demand, making it difficult to attract and retain customers. Furthermore, weak business planning is also a significant factor hindering business growth. Without a structured and realistic business plan, entrepreneurs will struggle to set clear goals, formulate effective strategies, and allocate resources efficiently.
To address these complex issues, B-Magz is an innovative digital platform offering a microblog and digital wall magazine rich in information and education about the world of entrepreneurship and business. The platform presents the latest news, in-depth analysis, and the latest trends in the business world, as well as featuring various inspiring activities from students and the general public involved in the field of entrepreneurship. With B-Magz, young entrepreneurs can broaden their horizons, raise awareness of the importance of business planning, and gain inspiration from the success stories of other business people.
Furthermore, the platform provides a space for students of the Faculty of Economics and Business (FEB) Universitas Airlangga to express their critical and analytical opinions on current economic issues relevant to the business world. Through articles, essays, and online discussions, students can contribute to public discourse and develop their communication skills. By focusing on providing accurate and relevant business information and showcasing the outstanding achievements of FEB students, B-Magz aims to be an effective platform for them to share knowledge, experience, and inspiration in the field of entrepreneurship. This initiative aligns with the Tri Dharma of Higher Education (Tri Dharma Perguruan Tinggi)—education, research, and community service—emphasizing the importance of higher education's contribution to community development.
Thus, B-Magz serves not only as a trusted source of information but also as an effective empowerment tool for aspiring entrepreneurs to achieve success in their endeavors. The platform provides access to the knowledge, skills, and networks necessary to build sustainable businesses and positively impact society.