Personal Branding and Career Mentoring (PBCM) is one of the work programs of the Human Resources Development Division of the Islamic Economics Student Association (HIMA EKIS) Universitas Airlangga for the 2023 period, namely a series of events with the theme "Building Student Work Professionalism with an Independent Campus" containing 2 agendas held offline and online over a period of 3 days.
PBCM accommodates students who are interested in participating in MBKM. PBCM will be implemented in 2 agendas, namely Seminar, Talkshow, and Mentoring which will discuss MBKM in an offline seminar. While the mentoring agenda will raise the topic of Critical Thinking and Problem Solving in the first offline mentoring and the topic of Interview Practice in the second mentoring held online.
The first agenda, namely the seminar, will be held on May 16, 2023, at the Fadjar Hall, Faculty of Economics and Business, Universitas Airlangga . This activity is filled with material presentations by 2 speakers from external and internal who explain MBKM such as how we should proceed if we want to participate in the MSIB MBKM Internship, the MBKM timeline, and information about the internship.
The second agenda item is the first mentoring session, which will be held on May 19, 2023, in Room 207, Faculty of Economics and Business Universitas Airlangga. This session will feature a presentation of the first mentoring session's material, Critical Thinking and Problem Solving, explaining how to solve a problem, determine priorities, and how to position and respond when making decisions.
The final agenda item is the second mentoring session, which will be held online on May 23, 2023, via Zoom. This session will include a presentation of the material and a practice interview. The material presented in the second mentoring session will more specifically explain the necessary preparation for the MBKM interview and will also provide hands-on practice with the mentors.
This activity was held specifically for all undergraduate students of Islamic Economics, Faculty of Economics and Business, Universitas Airlangga with the aim of providing information related to good personal branding and preparing themselves to enter the career world, including: knowing basic skills in the Society 5.0 era, knowing someone's interests in the field of work that suits their passion, knowing the fundamentals of a healthy company. This event supports SDGs number (4) namely quality education. This activity underscores the importance of quality education that must be inclusive, relevant, and provide the skills needed for a productive life.