Personal Branding and Career Mentoring (PBCM) is one of the work programs of the PSDM Division of the Islamic Economics Student Association (HIMA EKIS) Universitas Airlangga 2023, which is a series of events with the theme "Building Student Work Professionals with Merdeka Campus" containing 2 agendas held offline and online within 3 days.
PBCM accommodates students who have an interest in participating in MBKM. PBCM will be held in 2 agendas, namely seminars, talk shows, and mentoring that will discuss about MBKM at offline seminars. While the mentoring agenda will raise the topic of critical thinking and problem solving on the 1st mentoring offline and the topic of interview practice on the 2nd mentoring which is held online.
The first agenda, the seminar, will be held on May 16, 2023 in the Fadjar Hall, Faculty of Economics and Business, Universitas Airlangga . This activity is filled with material exposure by 2 external and internal speakers who explain about MBKM such as how our procedures if you want to take part in MSIB MBKM internships, MBKM Timeline, and info about internships.
On the second agenda, the 1st mentoring which will be held on May 19, 2023 in room 207 of the Faculty of Economics and Business, Universitas Airlangga. This activity is filled with the presentation of the first mentoring material, namely critical thinking and problem solving, an explanation of how to solve a problem, determine priorities, and how to position themselves and respond to themselves when making decisions.
Next to the last agenda is the 2nd mentoring which will be held online on May 23, 2023 in the Zoom Meeting. This activity is filled with material exposure and interview practice. The material presented in the second mentoring will be more specific to explaining things that need to be prepared before conducting MBKM interviews and also practice directly with mentors that have been prepared.
This activity was carried out specifically for all S1 Islamic Economics students, Faculty of Economics and Business, Universitas Airlangga with the aim of providing information related to good personal branding and preparing themselves in entering the career world, including: Knowing the basic skills in the Society 5.0 era, knowing someone's interest in the field of work in accordance with their passion, knowing the fundamentals of healthy companies. This event supports SDGs number (4), namely quality education. This activity underlines the importance of the quality of education that must be inclusive, relevant, and provide the skills needed for productive life.