ANALYSIS OF SOME FACTORS OF THE BUSINESS ENVIRONMENT THAT INFLUENCE ON THE SUCCESS OF THE MARKET REGIONAL COMPANY IN THE LEVEL II REGIONAL CITY OF SURABAYA.
Amount: ANALYSIS OF SOME FACTORS OF THE BUSINESS ENVIRONMENT THAT INFLUENCE ON THE SUCCESS OF THE MARKET REGIONAL COMPANY IN THE LEVEL II REGIONAL CITY OF SURABAYA.
Authors: Sugiyanto
Item Type: Thesis
Memberships: Master of Management Study Program, Faculty of Economics and Business Universitas Airlangga Surabaya, Indonesia
Publisher: Airlangga University
Abstract
The Regional Market Company was established as a status transfer from the Market Service to the Regional Market Company. The purpose of establishing this company is to provide public services in the form of providing market facilities, cultivating regional income and providing employment for the community. To achieve this goal, the company cannot be separated from the influence of external and internal environmental factors. The external environment is an environment that the company cannot control, while the internal environment is an environment that the company can control. The analyzed factors related to the external and internal environment are: the number of market unit traders, the number of street vendors around the market unit, the number of other market facilities, the number of market unit employees, the education of the market unit head and the tenure of the market unit head. For this analysis used a statistical method in the form of Multiple Linear Regression model. From the analysis results obtained the equation: Y= 184108398.128+2038716.294X1+263123.119X2 1722694.377X3+4822176.453X4+13334608.284X5+6215806.371X6. By using the F test, it is known that the calculated F value is 99,454 percent which means it is greater than the F table of (2,43), this indicates a significant influence between the factors of the number of market unit traders, the number of street vendors around the market unit, the number of facilities In other markets, the number of market unit employees, the education of the head of the market unit and the tenure of the head of the market unit on the income of the market unit, means that the first hypothesis is proven. The biggest contribution of the six variables to market unit income is the number of market unit traders, as seen from the t-test partially obtained a figure of 84,11 percent, thus the second hypothesis is also proven. The results of calculations using ANOVA, to see the difference in the average income of market units between one branch and another, show that there is no significant difference between one branch and another.
Keywords: MANAGEMENT INSTITUTIONS
sources: http://repository.unair.ac.id/34927/
