ANALYSIS OF SOME FACTORS THAT INFLUENCE CONSUMER DECISIONS USING THE CROSS-UP FRANCE SHIP KAMAL EAST JAVA.

Amount: ANALYSIS OF SOME FACTORS THAT INFLUENCE CONSUMER DECISIONS USING THE CROSS-UP FRANCE SHIP KAMAL EAST JAVA.

Authors: Ady Soejoto

Item Type: Thesis

Memberships: Master of Management Study Program, Faculty of Economics and Business Universitas Airlangga Surabaya, Indonesia

Publisher: Airlangga University

Abstract

The research focuses on the analysis of consumer differences, and the analysis of several factors that influence consumer decisions for ferry users. The analysis of differences includes the status, destination and sources of consumer information with the use of crossing vessels. Analysis of several factors of price, comfort, security, flexibility, internal facilities, external facilities, crossing safety, punctuality, and salesperson behavior. The research population is consumers who use the Lintas Ujung Kamal crossing, East Java. The research sample as many as 285 consumers using ferry boats using proportional stratified sampling technique. Types and sources of data are primary data and secondary data. The procedure of data collection with questionnaire and documentation techniques. The data analysis technique uses kai squared analysis and multiple linear regression with full regression and step wise regression approaches. The results of the study confirm that there is a significant difference between the status of consumers with the use of crossing channels, consumers' goals by using ferry boats, and sources of consumer information by using ferry boats. The factors of price, convenience, security, external facilities, and the behavior of the sales clerk individually and collectively have significant influence on the consumer decisions of ferry users. The salesperson's behavior factor has a dominant influence on the decisions of ferry users. Consumers' decisions to use ferry boats are determined by price, convenience, safety, external facilities and the behavior of salespeople. Implementation in marketing strategy development, Str = f ( H, Ke, Ka, Fe, P, . . .). The marketing strategy that places service as a priority strategy is followed by other significant factors. Price is a strategic variable. Convenience, security, external facilities, and behavior of sales clerks are variables of competition.

Keywords: THE PRICE FACTOR PLEASURE SECURITY EXTERNAL FACILITIES AND PERSONAL SELLING BEHAVIOR

sources: http://repository.unair.ac.id/34929/