STRATEGIC DETERMINATION OF E-COMMERCE BUSINESS COMPETITION IN INDONESIA.

Amount: STRATEGIC DETERMINATION OF E-COMMERCE BUSINESS COMPETITION IN INDONESIA.

Authors: N. Ari Subagio

Item Type: Thesis

Memberships: Master of Management Study Program, Faculty of Economics and Business Universitas Airlangga Surabaya, Indonesia

Publisher: Airlangga University

Abstract

The company's ever-changing environmental conditions require companies to always be responsive in dealing with them. This requires the company to always evaluate its capabilities (strengths and weaknesses) as well as opportunities and threats that arise. The ability to identify strengths, weaknesses, opportunities, and threats will provide a competitive advantage for the company. So that the survival of the company can be maintained. This study aims to (1) determine the strengths and weaknesses of internet portal service providers; (2) Knowing the opportunities and threats faced in the internet portal industry today and in the future; (3) Knowing the right strategy in order to maximize strengths and opportunities while minimizing existing weaknesses and threats. This research was conducted at an internet portal service provider company, namely PT. Posmo Medianet International (http://www.posmo.com) which is the Opposition Group (a publisher group that handles the Opposition tabloids, Posmo, Gugat, Dendang) in the Jawa Pos Group. The analysis technique carried out in this study uses a matrix which includes the SWOT Matrix, IE Matrix, and Grand Strategy Matrix. Data were collected using a questionnaire sent via email. Apart from PT. Posmo Medianet Internasional, data were also obtained from interviews with 11 other internet portal service managers and an information technology expert to help identify external factors that influence the development of this industry. The analysis carried out succeeded in knowing internal factors including strengths and weaknesses as well as external factors including opportunities and threats that have an influence on PT. Posmo Medianet International. From the results of the analysis, several alternative strategies were produced which include: (1) SO Strategies, (2) WO Strategies, (3) ST Strategies, (4) WT Strategies, and (5) Hold and Maintain. In addition, several suggestions were also given to PT. Posmo Medianet Internasional to follow up on the alternative strategies generated through this research. The development carried out should be directed at attracting more consumers (attracting customers) and increasing the visits of existing consumers to the Posmo.com website.

Keywords: INTERNET (COMPUTER NETWORK); STRATEGIC PLANNING

sources: http://repository.unair.ac.id/34815/