ANALYSIS OF THE EFFECT OF CHARACTERISTICS OF ENTREPRENEURS AND BUSINESS PLANNING ON PERFORMANCE IN MANAGEMENT CONSULTING SERVICES IN SURABAYA

Amount: ANALYSIS OF THE EFFECT OF CHARACTERISTICS OF ENTREPRENEURS AND BUSINESS PLANNING ON PERFORMANCE IN MANAGEMENT CONSULTING SERVICES IN SURABAYA

Authors: THOMAS KRISNA

Memberships: Master of Accounting Study Program, Faculty of Economics and Business, Universitas Airlangga Surabaya

Publisher: Airlangga University

Abstract

Many people want to be an entrepreneur but many of them discourage it because they are afraid of failure, risk, or uncertainty. However, many are also able to take business opportunities in creative ways to meet market needs and wants, thus making them successful entrepreneurs.

One form of business that is the application of company management knowledge is management consulting services. Management consultants who are graduates from universities both from within the country and abroad offer their expertise to solve problems faced by client companies. The consulting services offered relate to aspects of company management, namely finance, accounting, human resources, and marketing.

'A management consulting service business is no different from any other type of service business with the possibility of success or failure. Management consultants must increase their competitive advantage in order to survive in today's competitive situation.

The factors that increase the competitive advantage of a management consulting business are interesting to know. Two factors analyzed in this study are the characteristics of entrepreneurs and business planning.

The test results with simultaneous regression analysis show that the variables of entrepreneurial characteristics and business planning together have a significant effect on business performance with a positive effect of 39,8%, meaning that the higher the quality of entrepreneur characteristics and business planning, the higher the consulting service business performance. management. While the results of the partial regression test on the variables of entrepreneurial characteristics show a significant influence on business performance, meaning that the higher the quality of the personal characteristics of an entrepreneur, the higher the business performance. Meanwhile, for the variable of business planning that is not based on the results of the study, it does not show a significant effect on business performance.

Keywords: Entrepreneur, management consultancy firm, business planning, entrepreneur characteristics, business goals, sales growth

sources: http://repository.unair.ac.id/35935/