THE INFLUENCE OF PERCEPTIONS OF THE SHOP ENVIRONMENT ON THE EMOTIONAL RESPONSE AND IMPULSIVE BUYING OF MALE SHOPPERS WHICH IS MODERATE BY THE NATURE OF CONSUMER IMPULSIVITY (Imprudence, Self-Indulgence, Lack of Self-Control)(Study of Male Shoppers at Department Store X Banjarmas
Title: The Effect of Shop Environmental Perception on Emotional Response and Impulsive Purchase of Male Expenditures Modelized by Consumer Impulsivity nature (Imprudence,