THE INFLUENCE OF EXPECTED OUTCOME, VALUE ADDED, FREE MENTALITY, PERCEIVED COST AND PERCEIVED RISK ON ATTITUDE TOWARD PAYING AND ITS IMPACT ON WILLINGNESS TO PAY ON THE JOOX VIP STREAMING APPLICATION
YODIA NOVIERA C 041424353024 Supervisor Dr. Tanti Handriana, SE., M.Si. ABSTRACT The easier the internet access, creating a new lifestyle pattern for