Title: Determinants Of Health Visit Appeal Based On Medical Tourism
Authors:
- Ari Prasetyoa
- Sedianingsihb
- Ririn Tri Ratnasari
Department: Ekonomi Islam
Journal Name: International Journal of Innovation, Creativity and Change
Kinds of Journal: Q3
Keywords: Factors, Attraction, Health Visiting, Medical Tourism.
Abstract:
The purpose of this study to determine the factors that influence the attractiveness of health visits to Surabaya for the purpose of city-based medical tourism. The research design used in this study is an exploratory quantitative approach. The research paper used an quantitative approach method and a (analyser) factor analysis. The paper will also use a questionnaire as a tool to determine the respondent’s perception, these are split into two groups, the first group is the renderer of services (management of the institution: health service, the management and employees of hospitals, health centres, and the individual health clinics in Surabaya) and the second group is the service user (consumer’s Hospital and Health Center and Health Clinic). This method is carried out in three stages, the first stage, is to determine indicators of factors affecting the health of the appeal of a visit to Surabaya as city-based medical tourism obtained from the process of extracting data through in-depth interviews to both sides of informants in preliminary testing. The second stage, performed a presurvey of 40 respondents to test the material questionnaire on respondents if it is understood. The third phase followed a closeended-question structure to 400 respondents consisting of 100 outpatients at the hospital in Surabaya, 100 consumers in Surabaya, and 200 consumers outside Surabaya. The sampling technique was conducted withpurposive non-random sampling. The results of the research show that six factors are influence the attractiveness of health visit to Surabaya as medical tourism-based in the city. The six influencing factors are: firstly the credibility of the medical team, the quality of service to the patient, the technological level of the medical equipment, hospital management, price comparison with benefit, and the level of communication to patient and family. The credibility of the medical team is the highest factor in influencing the appeal of health visits to Surabaya as a medical tourism-based city. However, communication to patients and families is the lowest factor in influencing the appeal of health visits to Surabaya as a medical tourism-based city. The implications, the medical team needs to make improvements in terms of developing a good communication relationship pattern with patients and their families, developing better ethical and empathy attitudes, and prioritising patient safety so that people are satisfied. The government also needs to involve relevant industries, such as the health industry, the insurance industry, the pharmaceutical industry and the regulators that must be integrated with local/national tourism development programs.
For details: https://www.ijicc.net/images/vol_13/Iss_10/131017_Prasetyo_2020_E_R.pdf
