IDENTIFICATION OF SPIRITUAL NEED ON PARTNER PATIENTS IN SERVICES AT AISYIYAH Maternity Hospital BANGKALAN

Amount: IDENTIFICATION OF SPIRITUAL NEED IN PARTICIPATION PATIENTS IN SERVICES AT AISYIYAH Maternity Hospital Bangkalan

Author: REVELATION OF EDININGTIAS

Memberships: Masters Program in Management Science Faculty of Economics and Business Universitas Airlangga Surabaya, Indonesia

Publisher: Airlangga University

Abstract

This research was conducted at the Aisyiyah Maternity Hospital Bangkalan. Because competition in the hospital industry is so fierce, as a recently established hospital, the number of patients that fluctuates every year must be followed up. The services provided are not only examinations, treatment, medical actions, and diagnostics, but also meet the needs and desires of patients. In these conditions, differentiation is very important to create new value in winning the competition, namely through the provision of spiritual values. Paying attention to the spiritual needs of patients can provide holistic services that directly facilitate positive health outcomes, especially in postpartum patients because spiritual and emotional needs are inseparable from physical and psychological needs. The delivery process (partum) can be done vaginally or by cesarean section. When giving birth, patients are faced with a feeling of uncertainty about the journey of childbirth that will go smoothly, easily, and safely, or vice versa. Likewise, whether the child is born alive or dead, if alive is it normal and healthy or not. In addition to physical assistance, patients also need psychological assistance in the form of spiritual assistance. This spirituality is most often defined as an individual's connection or relationship with other powers outside himself. Efforts to fulfill the patient's spiritual need can help his psychological condition. This study aims to identify the spiritual need of parturition patients in various psychological conditions from admission to medical treatment at the Aisyiyah Maternity Hospital. Thus the Aisyiyah Maternity Hospital can provide services that are in accordance with the patient's needs. From the results of the study, there are spiritual needs in parturition patients. This is because the psychological state of parturition patients during the delivery process is filled with negative and positive feelings. Spiritual needs that occur are full negative thoughts or mixed with positive as an interpretation of the birth process experienced. Then in interpreting the birth process, the patient needs a relationship with God, questions or complains about what has happened to him, or even believes in God's power by remembering the name of God or making dhikr. The patient establishes a relationship with God through spiritual activities or practices such as praying and reciting blessings. In addition, patients also need the support of family and medical personnel. After knowing the spiritual needs of parturition patients, it is hoped that the Aisyiyah Maternity Hospital can improve spiritual services for patients to deal with the psychological conditions they face. Holistic services can also be created at the Aisyiyah Maternity Hospital in the face of competition.

Keywords: Differentiation, Needs and desires of consumers, Spiritual needs

sources: http://repository.unair.ac.id/37333/