Pengaruh Corporate Image Dan Relationship Marketing Terhadap Trust Pada Pembiayaan Segmen Corporate Banking di Bank Muamalat

SAPUTRA ADITYA
041414353027
Dosen Pembimbing
Dr.Gancar Candra Premananto,SE.,M.Si.

ABSTRACT

The main goal of this research is to know the influence of Corporate Image and Relationship Marketing towards Customer Trust. Amid the intense level of competition the halal products industry efforts in the field of financial services, in particular the Islamic banks were also facing new challenges. The tight competition in the banking sector, in gaining the trust of customers, became benchmark of a Bank to be able to survive in the future and keep participate in the economy. Influential factors of corporate Image against the beliefs of the customer against the bank, as well as the high competition situation which requires the application of the practice of Relationship Marketing is far more effective. All of these are needed to gain the trust of customers.
Quantitative research is conducted at the exploratory customer financing segment corporate banking at Bank Muamalat Indonesia. The population of this research is the entire existing customer financing corporate segments Bank Muamalat Indonesia totalling 471 customer/company. Primary data obtained through saturation sampling/sensus a number of 100 respondents. Data collection methods used are questionnaire. The research exploration using SEM PLS as analysis tools.
Research results from this is the existence of the relationship of Corporate image (CI) that supported significant effect against customer trust (CT), Relationship marketing (RM) supported effect significantly to customer trust (CT), the relationship Corporate Image (CI) supported effect significantly to relationship marketing (RM), the relationship of corporate image (CI) supported through the mediation of the pseudo variables influential relationhsip marketing (RM) toward customer trust (CT).

Keywords : Corporate Image, Relationship Marketing, Customer Trust.